“Deli Dollars” were the bright idea of Frank Tortoriello, who, having been turned down by banks for a conventional loan, decided to simply print the money to refurbish his deli himself. He “sold” the currency to deli customers for $8, raising the $5000 he required for refurbishment within a month. Customers who had purchased the “Deli Dollars” were later entitled to $10-worth of food from Frank’s refurbished Deli.
Essentially, by issuing his own currency, Frank “borrowed” conventional money from his customers, who earned $2 “interest” on their investment. Frank was able to refurbish his Deli and the community helped to save a valued local business.